Time to Write?

One of the recommendations I keep reading about on how to be a successful author is to write more books—one every three months is often suggested as a standard—why not one every week? In some ways it seems absurd to measure the success of a creative enterprise based on the time you spend creating. But, of course, what is being measured is more about marketing and the short cycle of attention that demands something new every day. Having a new book every three months would maximize marketing dollars and increase the author’s visibility so it must be good. Or is it?


I write quickly, when I’m writing, so producing a book every three months would be within my capability. But as an Indie author I spend about as much time dealing with other aspects of book writing as I do writing. The details of publishing and the time consumed by marketing will usually be about the same as writing. Of course someone else could do that—but I’m not in the position to hire someone for those other tasks. That probably means that two to three books a year is about my limit.


Usually I’m carrying around with me every day at least two, sometimes ten ideas for a book. They just sort of bubble around inside my head until one day I begin the story. Very little prep work –I just start. There are authors who will spend almost as much time preparing to write as they do writing—I really admire this approach and wish I could do it. Prepare a detailed outline, develop a story board for scenes, list all of the important characters, even write character descriptions—wow, this is so impressive. Authors also do extensive research on locations, the elements of law in a book, details about specific issues related to crime, the courts, jails, anything you can think of; it is amazing the details that will be in a book—even a book of fiction. This is not how I work—I wish I could. It just sounds so orderly and efficient.


I have said this before and it still sounds a little goofy, but it seems to me the characters write my books. I start the process and lay out the basics but often the story takes on a whole new approach as I’m writing. The characters by their actions will dictate how a story progresses. I didn’t plan it—it just happened.

The first book I wrote, The Bootlegger’s Legacy, was not going to be about a bootlegger (obviously that was not even the title of the book when I began) it was going to be about two normal guys, honest business-people who found themselves in financial trouble and decided to do a drug deal to save their businesses and their families. That idea came from something I had actually seen happen. From day one that kernel of an idea grew, changed, and then exploded into something entirely different. It was still two guys dealing with financial and family issues but it became a different story. A much better story I might add—with almost all of it made-up. The kernel of fact turned into something unknown to me until I started writing.


Some writers need the details planned in advance, for me that would be a serious mistake. I need to start an adventure and see where it leads. That first book taught me to write on the fly and see where it goes. But I still envy the writers who can plan and devise details in advance of writing—it just sounds so organized and mature.


That three-month cycle of writing books is a recent ideal, no doubt, based on something to do with Amazon algorithms. Authors are infamous for taking as long as it takes to write books. Many famous authors took what in Amazon terms would be a lifetime to write a book. Margaret Mitchell took ten years to write Gone with the Wind—and supposedly only began writing because she was bored and never intended it to be published. J.R.R. Tolkien wrote the Hobbit and was asked to write a follow up. Some seventeen years later he finished The Lord of the Rings. The manuscript was 9,250 pages which his publisher decided to break up into three books. Based on the Amazon driven standard of four books a year Tolkien would have written 68 books during that time not just three. Maybe the 68 books would have all been great; but somehow I think we’re better off with the three Tolkien actually wrote, no matter how long it took.


Since I’m not Tolkien or Mitchell I will stick with my goal of two to three books a year because it’s what I can do and it seems to work on Amazon—which I guess is a good thing?


PS. The 9,000 plus pages of Tolkien’s manuscript could easily have been 25 books rather than 3. Must have been a massive editing job. Wonder what was cut? I cannot imagine writing that many pages and then have it chopped down to maybe less than 20% of what I wrote. I think I would have been cursing the editor. From one write-on-the-fly guy to another –maybe Tolkien should have planned better.

Reader Reviews

Arriving sometime in 2019 – see Schedule comments below

Yes, the latest reader review post is back. Mostly I get great reviews and it is immensely appreciated. On occasion I will receive a less than positive review; yeah, I know, hard to believe. Reviewers are tying to be helpful to their fellow readers and have every right to say most anything they want. The majority of my negative reviews are about language. Apparently I use vile language and have a potty-mouth–thanks for the review mom I will try to do better.

I think those reviews are very helpful to me and the potential reader. If certain words offend you then I don’t want you to read my books–because those words are in there; I don’t think a lot of them, but some readers seem offended by only a few. So its best if you are warned by reviewers that the language might offend. I would do that myself if there was some mechanism like movies to attach a rating.

On the other hand I do get some strange reviews that offer little if any benefit.

The latest strange review has to do with an upset reader who complained because there were advertisements for my books buried in the text of the book–and she asked “who would do something like that?” My guess would be no one. An author would not, they would know it would be stupid and just irritate the reader. You might put something in the back but not in the actual book. So how did the ads get in the book? Beats me. I contacted Amazon but did not get a meaningful reply. But my guess is it has something to do with Amazon and their reader sticking ads in inappropriate places. Why would they do that? Once again just a guess, but it would be because they can and it works. One reader might find it offensive but another might just click and generate revenue for Amazon.

Let’s be clear. I don’t begrudge Amazon any revenue generating scheme they come up with–it’s there web site and they should be able to do whatever works for them. As an author if I take offense I have the option to take my greatly in-demand book business somewhere else. More than likely Amazon wouldn’t notice and it would only harm me–so, I will live with a few snags here and there.

It does seem unfair a reader now hates me for something I had nothing to do with. I’m sure that reader will be more than happy to share her thoughts about the idiot author hiding advertisements in his prose with anyone who will listen. They will collectively wonder what kind of moron does things like that–obviously a bad writer who thinks he can secretly steal money from unsuspecting readers. What has the world come to–plus he uses vulgar language.

Well, dear reader, I should apologize for whatever happened; after-all, the book does have my name on it. But let me assure you, I did not write a book with an ad in it. But like so much in life, apparently I cannot control everything that happens with my book once it ventures into the cyber world.

Schedules

Now here is a subject no one cares about; schedules. For much of my working life I met schedules everyday. I was a CPA and lived in the world of hard deadlines. These were not if you can possibly have it done by then deadlines–these were you will be fired if you miss them deadlines.

Now I operate in a different world, where deadlines are often just suggestions. Not sure how it is in your world but missing deadlines drives me crazy. I’m a planner. This has benefits in some things and drawbacks in others. But I plan my day, my months activity, what I’ll accomplish this year, next year–it is disgusting. No, just go with the flow for me–it must be planned.

So I work on my detailed plan for the whole year and somewhere around the middle of January something I need from someone else to accomplish my plan does not arrive on time. My plan is garbage. Less than one month into the year–it is wasted.

So after the beginning of the year fell apart I decided I would just relax, enjoy my free time and I will work when the other stuff shows up. Easy going me–never stressed; schedules don’t matter. No more nasty emails asking where the hell such and such is. Have tried that for a few months and surprise; nothing has been done on schedule, stuff is already months behind–I have stopped working. Now I don’t think this is anyone’s fault but my own. I was a certain kind of person and because that seemed to annoy others I tried to become someone else–didn’t work. My writing has stopped because I can’t stick to a schedule.

Never in the past did I recognize how important it had been for me to stick to a schedule; pushing myself to meet artificially set deadlines. But now without them I have fallen apart. The only way around this is to go back to my schedule setting ways and stop dealing with people who cannot meet my deadlines. Could be a lonely existence but everything will be ready on time.

Influences

Odds and Ends
Influences

Googled “J.R.R. Tolkien influences” the other day for no particular reason and received an amazing list of detailed analysis of what might have influenced Tolkien’s writing. I had read that he was impacted by his experiences in WWI and WWII, along with his religious background in the Catholic church; but here were pages and pages of other influences. In summary it could be said everything he ever saw, did, read, heard and thought influenced him. We are formed by our experiences and thus become a reflection of those circumstances. I think that is fairly easy to accept.

Putting aside this obvious aspect of how we become who we are, I would guess most writers are more directly influenced by someone or something more specific than just the general all experiences statement. This made me think about my writing.

The Bootlegger’s Legacy. This was my first book and fits more into the category of general literature than my later books. It is not easily pegged into a genre hole. The greatest influence for this book was, of course, my own experiences since much of the story is based loosely on what happened to me and what I heard from people I knew during a period of financial crisis due to the oil industry collapse. There were many people looking at oddball ways to make some money–some a little less than legal. I don’t believe the style (whatever that is) of the book was influenced by any other writer. It was a story that literally came together as I wrote it. I don’t recall any movies or television that had any influence in this writing—in many ways this is probably the most original story line of any of my books. But as strange as it may seem if I had to pick an influence it would be The Lord of the Rings. One of my attractions to Tolkien’s books was the camaraderie of friends embarking on a life-changing adventure. Joe and Mike are sure the hell not hobbits but they also embarked on a life-changing adventure that was influenced by much larger events in the past that they had not been involved in. Okay, maybe it’s a stretch but I think my feelings when reading The Lord of the Rings the first time influenced the writing of this book more than anything else.

Sky High Stakes: Pacheco & Chino #2

Pacheco & Chino. These books are about Ray Pacheco and Tyee Chino. The relationship and banter between these two dramatically different people is what drives each story. There are probably a lot of influences that I could name for this type of structure but the first would be Robert B. Parker’s Spenser and Hawk books. There were times I would read the latest book in this series and think how bad it was, but how much I enjoyed it. The why was always because of the exchanges between Spenser and Hawk. It was like a strange dance or something that you just had to watch—it was familiar and comfortable. I did not consciously try to make Pacheco and Chino the same but as an influence Parker’s books would be at the top of the list.

Santa Fe Mojo: Vincent Malone #1

Vincent Malone. This is easy it’s 1940’s black and white detective movies. All of them. And of course the writers Mickey Spillane, Raymond Chandler, Erle Stanley Gardner, Rex Stout, Dashiell Hammett, Agatha Christie and many others. I read the books and watched the movies. The lone private detective battling evil is a cliché and of course I hope Malone is similar and maybe a little different— that is the influence for this series. I still watch those old movies today—it is somehow comforting to watch something so familiar and yet mysterious. The why; pretty sure because it’s fun.

Murder So Wrong: Muckraker #1

Muckraker Series. The Tommy Jack books were mostly influenced by personal experience. When I first brought up the idea of the books to my co-author Stanley Nelson it was in the context of my experiences with the real life Albright character in the books. He was a political columnist for one of the papers competing in a very ugly newspaper war in Oklahoma City in the 1960s. Much, but not all, of this story is based on events that actually happened. My original plan was to tell the story from the point of view of this columnist but for various reasons a new character, the young recent journalism grad, became the focal point and the Albright character was his mentor. Stories about newspapers and reporters, both movies and books, always fascinated me so I’m sure there was some influence there that contributed to Tommy Jacks and his entourage.

I’m currently writing the first book in the Doctor Hightower series and not real sure what the influences would be—but there might be some science fiction influence at work here. For great swaths of my life my favorite genre of fiction was Sci-Fi—it had to rear its ugly head sooner or later. Hightower isn’t Sci-Fi but the influence is there. Part of the jumble of influences that effects everything we do; good and bad.

Thanks everyone for being a reader!
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Different but the Same?

Moving the blog. Not a big deal (I hope) but will no doubt take some time for me to get used to different options.

Currently writing Doctor Hightower. A new series that I have been advised not to do. Yep, I asked for expert advice on whether I should begin a new series or write only in my current (two active) series. The advice was to write more books in the current series. Gave it thought and jumped right into the new book. I’m sure the advisers were right, but I wanted to do something new. Bet we all have experienced that –we know we should do this thing but we really want to do the other thing.

I’ve written before about the process of my writing. The best description might be loosey-goosey. Hightower was an idea about a character; with no thoughts about the story line. What was that character going to do? Who knows–maybe it will be a very short story. But once I started to write I had ideas. We have all seen “best practices” for all sorts of things–well my approach would be “worst practices.” This is not the way to write a book. You should plan, compose an outline, have story-boards, develop character profiles and on and on. Sorry, not for me I just jump in. Sometimes it works sometimes it doesn’t.

Hightower is a mysterious character. He is living on the edges of society in a remote town in the foothills outside of Denver. He’s an attorney but only takes on cases that interest him. He seems to be middle-age; but people whisper that he might be very, very old. In the current book, The Case of the False Prophet, we learn about Hightower’s past and the amazing discoveries he was involved in back in the 1930s. Now in 2020 he is not old and definitely not dead.

I will keep you informed on how this progresses. Maybe this is just one book or maybe a series or maybe I never finish it. Stay tuned.

Vincent Malone first in series

Fiction No More is now available for pre-order on Amazon. This is the third book in the Vincent Malone series. The first book Santa Fe Mojo introduces the character Vincent Malone, a gritty down-on-his-luck private investigator looking for a place to hide until he can collect social security and retire. He finds his mojo in Santa Fe.

Thanks for being a reader.

Book News

Pre-order Fiction No More now.  This is the third book in the Vincent Malone series.  This is a mystery that has murder as an element but I wouldn’t say its a murder mystery.  The story begins with a tragic death in the past due to stupidity and bigotry.  That death was more accident than murder but the results of the death were consequential and tragic for many people.  It is that relationship with the characters that intrigues me–while still writing about a mystery; it is the people that are the driving force behind the story.  Malone is our guide to understanding these flawed people and their motivations.  And of course our guide is also flawed.  Several surprises along the way that will keep you guessing.

The book will be published May 15th but preorder now and get it delivered that first day.

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Have a new box set coming out for pre-order May 15th–“Ted Clifton Series Starter Set–3 Murder Mysteries”.  This will include the first Pacheco & Chino book, Dog Gone Lies, the first Muckraker Series book, Murder So Wrong and the first Vincent Malone book; Santa Fe Mojo.  This set will be priced at a almost 50% reduction off of the regular prices for the individual books.  Plus there will be some bonus material included.  

Quick Post

Offering a couple of free downloads for opting into my mailing list.  Right now sending out a more or less monthly newsletter that covers lots of stuff about my books and other very entertaining items.  If you visit www.tedclifton.com you will have an opportunity to sign up and receive those free downloads.

One download is the short story “A Christmas Tradition” which has been a freebee before.  The other is the first chapter of a possible new series “Doctor Hightower.”

Since you’re reading this you may have already signed up for the email list–if so you can access the free downloads directly.

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In case you have not read The Bootlegger’s Legacy you should.  In many ways this first book might be my best.  It will be free on Amazon this Saturday.  Free is a good deal!

Free book promotions have been a staple of my marketing efforts for several years but moving away from the giveaways starting in April.  Might do one occasionally but not as consistent as before–hard to make any money giving away books.

Thanks for being a reader!

Advertising–yuk!

This is a rambling post–that’s a warning; not a song.

I sell books.  When I started this endeavor I thought I was going to be a writer.  An author of fiction books.  Books that would be swept up by hungry readers who found out about my great skills through some form of word of mouth; including wonderful reviews.  Well some years later I now realize I’m not an author, I’m a hustler.  And of course what I’m pitching to the unsuspecting is books.  So rather than the calm life of writing I have become a marketer–oh my god; how did this happen. 

The fantasy of most authors is to have a major publisher who handles everything; all you do is write books and receive checks.  Ha.  I’m a one-man band (actually there are a lot of people who help me; but when it comes to marketing I’m mostly on my own).  And unfortunately the common result of a one-man band it that the task that suddenly occupies your attention the most is the one for which you’re the least skilled.  In my case; advertising.

I do promotions on Facebook, Twitter, Amazon, Goodreads and Bookbub.  All requiring different types of ads and copy.  I also run free book deals on various web sites but I’m cutting that back.  In some ways that was the easiest–don’t have to be real smart to convince someone to take a free book.  So if free is out, how do I attract new readers?  Advertising.  There’s that ugly word again.

This is an ad I recently ran.  I liked this a lot.  Dogs make me (and most normal people) smile.  So even if it didn’t sell any books it made me smile and hopefully others too; which is a good thing.  But actually it worked pretty well.  I will use this again.  Kudos to me.

This is a Bookbub ad.  Sort of okay but not great.  Suppose to have a call to action on each Bookbub ad but I forgot.  Something like READ NOW.  Some of that stuff seems silly to me; and yet everybody who gives advice on book advertising says the same thing; have a call to action in your ad–I didn’t.

Getting ready to start promoting the preorder for Fiction No More.  Publication is set for May 15th.

I like this, nice and simple.  However it could be too simple.  This is a Facebook ad so don’t need a call to action because that is in the copy portion of the post. 

This is another Bookbub ad (yes, I know no call to action).  This ad got almost zero response.

I really believe at this point I’m spending more time managing marketing/promotion than I am writing.  Some days I think I’m getting better and then I will have a week where nothing works; and I can’t tell you why all ads worked great one week and were a bust the next.

Haven’t run this ad yet but will in a couple of weeks.  Who knows if it will work.

My guess would be that you were not interested in my book advertising, and definitely not interested in my whining; so, sorry.  Maybe for my next post I will have something more interesting on my mind that I can share; at least we can hope.

Thanks for being a reader.

Hello Pre-Orders

One of the things I wanted to explore with my books this year was pre-orders.  Obviously, that is to allow readers to order a book in advance of its publication date.  So the cover and details appears on Amazon maybe months before the official release date of the book and the reader can “order” but not pay for the book.  So once it is published it is sent to the reader that day.  This is used by all “big” authors–not sure what big means in that context; maybe only large writers?  Anyway a very common thing to do and has been for a long time.  I haven’t done this because I have no patience.  Once I have a book finished; I want it published.  Maybe I’m afraid I will lose the manuscript?

The advantage to the author is any promotion done pre-publication can generate pre-sales immediately and not have people forget the date the book will be available.  The other advantage can be a strong boost of sales on the launch day.  This can push the book into the Amazon best selling lists, which can boost even more sales.  So there are good reasons to do this.

The down side, beside my lack of patience, is that you have to have a manuscript to upload, does not have to be the finished book; but you do have to have the actual final cover.  And, the big one is that you have to have a final manuscript loaded some days prior to the publication date–which you have selected as part of the pre-order set-up.  Normal people handle this just fine.  They finish the book and select a publishing date months down the road.  I finish a book and want it published next week.  So I’m having to change my ways–which is probably a good thing.  If you don’t have the final manuscript ready on the publication date Amazon punishes you by dropping a house on your head, very wizard of oz like.  This always troubled me to make an enemy of the great oz Amazon.  Anyway I’m going to try the pre-order with my next two books.

That was a long winded way of explaining why I already have covers on two books that will be published much later this year.  Even though the books are not immediately available I thought you might like to see the covers.

Fiction No More, the third Vincent Malone book which will be published (haven’t selected the exact date yet) probably around May 15th, 2019.

And Four Corners War, the third Pacheco & Chino book which will be published probably in July or maybe August 2019.

Some of you may be familiar with Four Corners War due to a preview that was included in the back of Sky High Stakes when it was released in May of 2016.  Yes almost three years ago.  I had written about a third of the book at that point and feeling confident about the completion, stuck in that preview.  The book did not happen.  It’s a long, ugly story but I just lost it.  I stopped writing.  Still don’t know how much of this was FCW and how much other things.  But I could not finish the book.  For almost a year I didn’t write at all.

Then with effort I started writing again.  I have written six books since that time and suddenly after three years was ready to tackle FCW.  It was my own war against FCW.  I once said I stopped because I forgot the ending–that is close to the truth.  One of the problems I had is that as I was writing, the ending I had in mind no longer worked and I didn’t have a new one.  I was stuck.  Well, years later I finally came up with an ending.  Hurrah!  Make that two Hurrahs!!

I have finished FCW.  It is headed into editing and the black hole of umpteen reviews, but I finished it.

The book will end in such a way as to leave doubt about whether there will be another P&C book.  There is some chance that there will not; I haven’t decided for sure.  Ray is getting older and kind of fed up with the world, I think we can all relate to that.  I liked those characters in P&C, but I have discovered a great affection for Vincent Malone.  Will try to write at least three more Malone books and then re-think P&C.

Keep a look out for the pre-orders on Amazon for these two books (yes, I will let you know when the pre-orders are up and running).   Those pre-orders can really help create a successful launch of the book.  Yeah, I know, I just ask you to buy my book–big shock it’s what I do.

Boring?

The process of publishing a book is mostly just boring.  It usually takes me months to write a book, then it takes more months for the production aspect to be completed before it’s published.  This involves cover design, numerous steps of editing and review, and finally the actual production (layout, back of the book material, file production).  So from beginning to end it can be six months.  During the majority of that time I’m just waiting. 

The writing part is enjoyable, with exceptions, and keeps me engaged.  The post writing is tedious.  The editing goes on and on.  The number of readings and changes can be hundreds.  I will re-read a book so many times that my brain starts to fog over; and yet, a mistake (or two) will still slip through.  I’ve had reviewers mention “typos” and wonder why a better job of editing did not occur.  The standard for errors in a book (from a readers point-of-view) is zero.  So a 75,000 word book cannot have one tiny mistake –that’s a pretty high standard.  I have three people besides myself that will review, over and over, a book before it is published; and yet we do not catch everything.  How does that happen?

I’ve asked myself that question.  Part of it is the repetition.  If you keep reading a book over and over it is hard to have fresh eyes seeing the mistakes.  Plus the book is in constant revision.  So on the first edit review errors are found and corrected.  This is the stupid part; sometimes those corrections will create an error or typo.  All I can say is that I make a concentrated effort to reach the zero standard, but if you occasionally see a “typo” take pity on my tired eyes.

I titled this post “boring”, because talking about the process of writing, and some of the associated frustrations, has to be boring to readers.  I apologize.  But now and then it seems to be the subject that is on my mind.  So I write a little about my world, boring or not.

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Reader’s reviews.  
Almost all of the reviews of my books are on Amazon and Goodreads.  Reviews are the vehicle that allows me to reach new readers.  Reader’s have thousands if not millions of options when looking for a book.  Research shows that a critical part of that decision process is good reviews.  Fortunately most of my reviews on those sites have been positive. 
Recently The Bootlegger’s Legacy reached a milestone on Amazon with the 100th five star review.  Total 5 star and 4 star reviews for TBL is 152 out of 181 reviews.  Most of the lower reviews reference language as an issue.  Often those reviewers did not finish the book but wanted to make a comment about objectionable words. I have always thought those reviews are helpful to me in that they alert anyone offended by certain words to stay away.
On Goodreads The Bootlegger’s Legacy has 473 reviews and ratings.  317 of those are 5 star and 4 star.  Goodreads reviewers are supposedly tougher on authors than the Amazon reviewers.
If you have reviewed one of my books on Amazon or Goodreads, thank you very much.  
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Updates.
Latest news is that Durango Two Step, the 4th Vincent Malone book, has been pushed back some.  For a lot of reasons, decided I had delayed this too long and it was time to finish Pacheco & Chino: Four Corners War–the third P&C book.  Currently that is the book I am writing–it’s going very well (the wall I hit years ago has fallen!)–so probably sometime this summer Four Corners War will live.
Very excited about Santa Fe Mojo audiobook but there have been delays.  Probably some months before the audiobook is done; but have contracted to go forward after SFM and do an audiobook of Blue Flower Red Thorns.
Was all of this boring enough?